It’s no secret that the internet has changed absolutely everything in our lives. From the way we communicate, consume, learn and even love, the reach of the internet’s influence can be felt in all parts of society.
In particular, the internet, and specifically search engines like Google, have changed the landscape of business irrevocably. The impact that Google can have on the success of a business – from the reviews that customers leave to online advertising – is profound and not understanding it properly can spell the downfall of a company.
Understanding the beast that is Google and how it can benefit your organisation is crucial. In this blog, we discuss search engine optimisation (SEO) and why it’s become such a huge factor in the way businesses communicate.
First of All, What is SEO?
SEO can seem like one of those fuzzy phrases that encompass a number of different entities and, to some extent, it is. Gather a handful of different online experts in a room and they’ll all tell you something different about SEO.
However, what they should all agree on are the fundamentals. At its core, SEO is about climbing search engine rankings and generating what is known as ‘organic’ traffic: search traffic which has not been bought through advertising.
Search engines like Google will promote ‘authority’ pages to the top of their rankings through a number of parameters. The process of optimisation aims to propel a website as high in those rankings as possible via tools such as keywords, internal and external linking, citations and content.
The Basics of an SEO Content Strategy
SEO isn’t a magic button that you click and ‘poof’, you’re at the top of Google. It’s a process which combines a number of elements to create a coherent and measurable strategy.
One of the first steps in an SEO strategy is to survey a website and measure its current performance by looking at the keywords already in operation and the general direction of a site’s pages. Following that, a tailored strategy will be put in place in which more relevant keywords can be implemented over time, the current content can be optimised, citations from third-party websites can be refined and both internal and external links can be corrected.
Another crucial step in a strategy going forward is the creation of new content on a regular basis. By creating informative, valuable and optimised blog posts on the website, the site is more likely to attract visitors organically and search engines will start to pick up the fact that the site is authoritative. This increase in organic traffic will subsequently help to establish a permanent ranking, improve conversion and engagement on a site.
SEO is a Long-Term Strategy, Not a Quick Fix
One thing to keep in mind is that, unlike some other marketing and communication techniques, SEO is a long-term strategy designed to work in tandem with other marketing tools in a coherent business plan.
Building organic traffic via SEO is a cost-effective way to drive business to your site and to improve your online visibility, but it’s not a quick fix. By implementing a strong SEO strategy you are cementing yourself more firmly within the upper echelons of Google rankings, however, it should be seen as part of a comprehensive and sustained programme for business growth.
Get Noticed and Increase Your Online Visibility With Reform Creative’s SEO Service
At Reform Creative, we have years’ worth of knowledge and experience in creative communications, encompassing everything from branding to SEO. As part of our SEO service, we can construct a robust and effective strategy to keep you on top of the internet’s constant evolution.
We do this by first surveying your website and then stitching together various SEO elements to create a coherent plan. To keep you in the loop of your site’s progress, we’ll then supply you with a monthly report.
To find out more, please email firstname.lastname@example.org.