Every single business out there has a logo, but not every business has a good logo! Obviously, a logo does not make your business successful on its own, but a good logo will contribute to your businesses success if it communicates the legitimacy of your business, by communicating clearly too potential customers the nature of your business which will help people to identify with your company. Therefore, it is really important that you get your logo right from the start, should be a collaborative process involving both yourself and your logo design company in Manchester. We will spend some time getting to know your company, and what it is you want to portray before we start thinking about the Logo. However, prior to this discussion, most logo designers would find it really useful if you sat down and thought about a few things related to your business, so you are clear on the answer to some potential questions when you come in to talk about your logo. The sort of things your logo design company will want you to think about generally, are:
What Do You Want Your Logo To Accomplish?
If you already have a logo and feel it is time for an update, then there will be reasons behind this decision, and these will be useful for the designer to know. It could be that you have had feedback from your clients that you logo is confusing, and they are not receptive to it. It could be that you are seeing a poor return from your marketing efforts, and feel that the logo is hampering them. It could be that you just feel like it is time for a change. The designers at Reform logo design specialists in Manchester, will take all this into account, and give you their professional opinion on the integrity and visual appeal of your current logo.
How Would You Define Your Business?
This is not just about what your company does, and how you make money, but about the internal workings of the company too. Although your business goals are important, things like the culture of your business and the values you hold are important too. Do you play games in the office? Is there a break out room where people can go and relax? Do you donate to charity? All these things will help the designer to build up a really clear idea of your company and design a logo which not only shows what your company does, but also the personality of your brand too.
What Is Your Businesses Unique Selling Point?
What makes your business different from all your competitors? What unique service or product do you offer that set you apart from the rest. Understanding this will give your logo designer a much better idea of what your logo should look like. This doesn’t mean that your USP will literally appear in the logo, it just ensures that the designer has a more focussed view of your company and what the most important features are to represent your company best.
In last month’s blog post about Corporate Identity we talked a little bit about why having a good brand is so important, and this can be an area, which take a lot of discussion and time in order to reach a conclusion. It can be tough to decide exactly how you want your brand to look from a customer’s perspective, and how you want them to feel about your brand. It will be worth it in the end, as you will have a clear idea of how your business should look and feel, which will help power your marketing strategy as well as your logo design.
These are just a few things worth thinking about, before you come to Reform to have a conversation about your logo. If you want to find out more about our Logo Design service, then please head to our website at www.reformcreative.co.uk or give us a call on 0161 236 0054.