Graphic design combines photography, illustration, typography, and motion graphics to produce visually attractive pictures that catch the viewer’s attention, sell goods and services, and expand market opportunities. Graphic design, in other words, benefits your company in a variety of ways. Several of these may even take your breath away:

1. Pride in work and increased productivity

Each joyful, healthy work environment has a strong brand identity at its foundation. Employees appreciate and support the organisation’s brand and are glad to be associated with it. As a result of their buy-in, workers become more enthused and productive. By expressing a firm’s mission, good graphic design fosters a favourable brand identity that pervades everything from corporate websites and communications to business cards and employee attire. Additionally, the converse holds true. For instance, if you’ve ever worked for a firm whose website is difficult to read, browse, search, or buy from, you understand how infuriating and irritating the experience is for both employees and unhappy consumers.

2. Conveniently located

Which file types are required for your website’s photographs and images? JPG, TIF, EPS, PDF, or GIF? Concerning your business cards, how do you feel about them? A graphic designer is knowledgeable about the best file formats to utilise and when to use them. The same is true for RGB vs. CMYK colour modes, paper weights and uses, website content management systems (CMS) kinds, and if your online or magazine advertisement is sized appropriately and has sufficient colour contrast to be clearly seen when published. Graphic design specialists understand all of this because of their extensive training, knowledge of industry tools, and years of hands-on experience. As a result, you won’t have to spend time attempting to figure it out on your own.

3. It is financially advantageous

Even if your marketing budget is low, investing in quality graphic design is worthwhile. Oftentimes, inexpensive design equates to substandard design. Additionally, graphics that are badly designed might be costly. That may seem contradictory, but without the knowledge of a professional graphic designer, you risk producing a product that does not print well, is costly to print owing to colour management or layout issues or is improperly prepared for print or online distribution. Changes, delays, and redesigns are all costly, which means that the less expensive crowdsourced logo you purchased may wind up costing you more than the more expensive skilled graphic designer’s logo.

4. Superior images foster viewer involvement

Would you want to improve the number of views, shares, and followers on your company’s social media accounts? How about sales of products and consumer base? Whether it’s e-newsletters and websites, blogs and social media, or printed materials, high-quality images capture the viewer’s attention considerably more quickly than apps that use low-quality, stock, or non-existent imagery. Online customers, particularly B2B purchasers, place a premium on picture quality when making buying choices. Graphic design incorporates high-quality photography, infographics, drawings, and video into more effective marketing tools.

5. Graphic communication is not a fad

The majority of us are overwhelmed with information during our waking hours through mobile phones, computers, television, radio, billboards, and magazines, among other sources. And as a result of this, our attention spans are dwindling. To maintain effectiveness in marketing activities despite this cultural shift, businesses now have just a few seconds to attract and hold viewers’ attention. The ideal solution is through images. They possess the ability to convey complicated messages far more quickly than words. However, to do this – as well as to increase your attractiveness to automated audiences (search engines) and hence maximise your online rankings – images must be distinctive, relevant, and of excellent quality. Graphic design may assist your organisation in making a smooth transition to this new age of succinct, high-speed communication.

6. Obtain and maintain the interest of consumers

Whether you’re rebuilding your website, establishing a new logo, or starting a campaign, it’s ideal to employ custom graphic design. This guarantees that you retain a distinct identity that draws attention, distinguishes your services, and encourages consumers to return for fresh material. Food packaging is an excellent illustration of the value of eye-catching design. Numerous snack brands are available in grocery shops. And, although many of us read nutrition labels, it’s probable that our purchases are largely influenced by the enticing look of a snack bag and how fast and precisely it communicates what we’re purchasing.

7. Builds your brand’s strength

Consider a powerful company/brand that lacks an easily identifiable logo, colour scheme, or typography. I doubt it. Graphic design creates an instantly recognisable “face” for your brand, which aids in distinguishing and promoting your business. If there is no competition, you may be able to get away with subpar graphic design and branding if you are the only provider in town. However, for the remainder of us, effective branding is critical to optimising our potential and success.

Your company’s logo, typography, colours, website layout, and marketing materials all convey an instant message about your company’s personality—traditional vs. trendy, serious vs. fun, powerful vs. laid back, and so on. Graphic designers collaborate with you to integrate these visual components in a manner that favourably brands and communicates your company’s intended image.

Because “constant” implies “reliable,” ensure that your visual design identity is used consistently across your organisation, including internal/external communications, marketing and advertising materials, websites, and goods. Inconsistency, such as the use of several variations of logos, fonts, and colours across multiple business apps, makes your firm look sloppy and unprofessional.

What are you waiting for now that you have a better understanding of the advantages of graphic design? Reform Creative may provide significant value to your next graphic design or brand development project. Drop us an email paul@reformcreative.co.uk

Share This