by Paul Heaton | Marketing
The use of eye tracking technology to analyse and improve user experience (UX) online, is something that?s always intrigued us. So we decided to do a bit of research into this subject to find out more. Eye tracking technology, put simply, measures eye activity. It...
by Paul Heaton | Marketing
How do you know what your customers really want? Understanding the customer experience has always been the way forward but if you don?t know what that is and lack awareness of the customer journey then you are likely to lose out to your competitors. Your relationship...
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