by Paul Heaton | Digital Marketing, Marketing, SEO
Writing persuasive content for marketing purposes may be a challenging endeavour, but it does not have to be. Whether you’re developing an advertising campaign, a post for social media, or a description of a product, the most important step in achieving success is to...
by Paul Heaton | Design, Typography
Some designers prefer content that is on a coloured background or reversed out of an image with the text in a lighter colour or white, however, many get it wrong. Using a lighter text colour can make the page ?more interesting? or ?punchy? when done correctly but...
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