by Paul Heaton | Branding
Creating a remarkable brand that exemplifies your company’s values and increases consumer awareness, recognition, and trust is crucial if you want to make actual money and become a successful firm. So much goes into developing your ideal brand, but the first step is...
by Paul Heaton | Marketing
Do you know your marketing strategy from your marketing tactics, and is it important that you do? There are marketing activities you may carry out diligently and regularly, but these do not constitute a marketing strategy in themselves, even if you?ve thought them...
by Paul Heaton | creativity, Design
Design thinking is about providing a full service to our clients, beyond the ?look? of something. When we talk about influential design, it?s not simply about whether our peers, or the intended audience likes it; it?s about how design works as part of a business...
by Paul Heaton | Marketing, SEO
Content is a huge part of marketing at the moment ? and it is easy for us as a graphic design agency based in Manchester to see why. In recent years we have seen a massive growth in the amount of content out there, with more and more articles, white papers and blog...
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