by Paul Heaton | SEO, Social Media, Trends
How your website gets found is always changing, as search engines adapt and evolve. Search engine optimisation (SEO) is not a fixed set of ways of doing things, and tactics that might have worked once may not continue to do so. Here?s a note of caution: not only can...
by Paul Heaton | Branding, Marketing, Social Media
The sexy word currently doing the rounds among many digital marketers is leverage. This means using the right tools to get content in front of an audience. The tools must be appropriate to the task, using different media to increase brand visibility. This means having...
by Paul Heaton | Digital Marketing
What does having an online presence mean to you? Do you have a website, maybe a regular newsletter? Do you post the occasional blog? Ask yourself, does this really add up to a marketing strategy? The first challenge, for many businesses, is to actually create an...
by Paul Heaton | Marketing, Social Media, Trends
Freedom of choice ? does this also mean having the freedom to fail? Businesses are presented with wide choice of social media channels but this can create issues, because, to be effective, the social media channel has to be the right one. Imagine choosing a social...
by Paul Heaton | Marketing, Social Media
As a successful Digital Marketing Company in Manchester we often find ourselves strapped for time, much like many small business owners today. Multi-tasking is the way forward. With the ever increasing use of technology, we are now able to automate so many things ?...
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