by Paul Heaton | SEO, Social Media, Trends
How your website gets found is always changing, as search engines adapt and evolve. Search engine optimisation (SEO) is not a fixed set of ways of doing things, and tactics that might have worked once may not continue to do so. Here?s a note of caution: not only can...
by Paul Heaton | Digital Marketing
What does having an online presence mean to you? Do you have a website, maybe a regular newsletter? Do you post the occasional blog? Ask yourself, does this really add up to a marketing strategy? The first challenge, for many businesses, is to actually create an...
by Paul Heaton | Design, SEO
Design is all about problem-solving, in a creative way. Design adds value to business and it?s a crucial part of establishing a brand. One problem businesses encounter with designers, however, is knowing how to choose one who will meet their requirements. Top of the...
by Paul Heaton | Design, Marketing
Today in the online world, many marketing campaigns and website designs are heavily influenced by SEO and the evolution of technology. Therefore it can be very easy to forget that great design is actually very closely tied to emotion. As graphic designers in...
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