by Paul Heaton | Marketing
The use of eye tracking technology to analyse and improve user experience (UX) online, is something that?s always intrigued us. So we decided to do a bit of research into this subject to find out more. Eye tracking technology, put simply, measures eye activity. It...
by Paul Heaton | Marketing
There is nothing, in my opinion, to beat that relationship between a B2B company and it?s loyal customers developed through face to face contact and nurturing; to ensure profitable, repeat business and referrals. However, b2b buyers are changing their approach to...
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