by Paul Heaton | Branding, Marketing, Social Media
The sexy word currently doing the rounds among many digital marketers is leverage. This means using the right tools to get content in front of an audience. The tools must be appropriate to the task, using different media to increase brand visibility. This means having...
by Paul Heaton | Marketing
Do you know your marketing strategy from your marketing tactics, and is it important that you do? There are marketing activities you may carry out diligently and regularly, but these do not constitute a marketing strategy in themselves, even if you?ve thought them...
by Paul Heaton | Digital Marketing, Video
Video engages in ways that other online forms of communication do not. It satisfies people?s entertainment and information needs with an instant hit, and all indications are that it?s set to keep growing in popularity. The prediction is that video will account for...
by Paul Heaton | Marketing, Trends
We’re a creative agency and we know that we’re all living in uncertain times, following the winning Leave vote in the referendum, and with Brexit on the horizon, whatever form it eventually takes. Uncertainty makes people cautious, especially with money....
by Paul Heaton | Social Media
As one of the leading creative agencies in Manchester we are well aware that there has been a huge buzz around social media over the last few years, especially as a digital marketing tool for small businesses. Conventional wisdom would have us believe that every...
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