If in doubt reverse it out

If in doubt reverse it out

?If in doubt reverse it out? is a saying used in the creative sector, but what does it mean? Some designers prefer content that is on a coloured background or reversed out of an image with the text in a lighter colour or white; however, some get it wrong. Using a...
How to write a creative brief for website design

How to write a creative brief for website design

Writing a brief can be a minefield. Get it wrong and you will not get the results you were hoping for from your web designer. Here are some headings that may help you start the brief you have been putting off for weeks. Fear of the blank page is real. Contact Name...
How Influential is Your Design?

How Influential is Your Design?

Design thinking is about providing a full service to our clients, beyond the ?look? of something. When we talk about influential design, it?s not simply about whether our peers, or the intended audience likes it; it?s about how design works as part of a business...
What Will Make Your Design Authentic?

What Will Make Your Design Authentic?

For a brand to be authentic is definitely seen as a desirable quality, because it suggests that it will help it make the connection with its target audience. Authenticity suggests truthfulness, a sense of being ?real?, of existing on the customer?s level. At the same...