by Paul Heaton | creativity, Design
Design thinking is about providing a full service to our clients, beyond the ?look? of something. When we talk about influential design, it?s not simply about whether our peers, or the intended audience likes it; it?s about how design works as part of a business...
by Paul Heaton | Marketing
The use of eye tracking technology to analyse and improve user experience (UX) online, is something that?s always intrigued us. So we decided to do a bit of research into this subject to find out more. Eye tracking technology, put simply, measures eye activity. It...
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