by Paul Heaton | Graphic Design, How to
Logos, websites, digital and print advertisements, package designs, letterheads, and business cards are all examples of marketing collateral. Designers have a significant impact on the way you show yourself to the world. Regardless of the quality of your product or...
by Paul Heaton | creativity, Design, How to, Marketing, training
Your boss has just presented you with a fantastic concept for a new piece of collateral. What now? Where do you begin? Before starting any design job, do yourself and your designer a favour by answering the following ten questions. It will save time and money for your...
by Paul Heaton | Design, How to, Marketing
If you are not a seasoned marketer or have never commissioned a graphic designer before, the thought of start writing a creative brief may fill you with dread. We hope this article helps you to reduce the fear of the blank page. The creative brief is an important...
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