by Paul Heaton | Branding
To truly understand the importance of evolving your brand, you first need to understand what a brand is and how customers identify with it. A brand is created through a name, logo and slogan which represents the product or service that a company or business offers. As...
by Paul Heaton | Marketing
How do you know what your customers really want? Understanding the customer experience has always been the way forward but if you don?t know what that is and lack awareness of the customer journey then you are likely to lose out to your competitors. Your relationship...
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