SEO, or search engine optimisation, is the thing that helps people find you online.
While getting online is pretty straightforward, getting noticed can be more challenging, especially with the sheer amount of competition out there.
SEO provides the foundation for increasing your online visibility, maximising your presence and attracting more visitors to your site.
These are not just any visitors, though, but your target audience.
How Our SEO Service Works
SEO is not a single item you simply add to your website that improves how it works. It is a strategy, involving different elements which together work to improve your online visibility.
These elements include:
- Optimising your content –looking at and refining what is on your own website, but also third party sites that list or mention your business (known as citations). Optimisation also covers keyword research and ensuring your site has correct internal links.
- Creating fresh content – adding relevant blog posts to your website means that you can provide interesting and valuable topics to attract visitors, and that search engines will pick up on the fact that your site is regularly refreshing itself.
The first thing we will do is look at your website’s current performance. We will analyse the keywords you are using, and look at what your site’s different pages are aiming to achieve strategically.
From this detailed analysis we will come up with a content strategy for you.
SEO is not a single fix but an ongoing process to ensure your site performs how it should to meet your business objectives.
Therefore, an important part of our service is to monitor your site’s performance regularly and, where necessary, make adjustments to fine tune your SEO.
This process is also about keeping you in the loop, with monthly performance reports and ongoing checks.
Room for Improvement
The internet keeps changing and evolving, as does the technology that drives search engines.
You cannot afford to let your website stand still or not to keep on top of your online activity.
Reform offers a range of SEO packages to make sure this happens, and to support your business online.
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