Success for All. Branding, Website Design, Lesson guide books

The brief

• Modernise the brand
• Unify the products
• Improve consistency of the brand
• Create an individual identity for each of the programmes, while maintaining unity across the suite
• Increase awareness of SFA brand among the target audience
• Develop a communications strategy.

Our approach
Success For All (SFA) was an established charity delivering educational programmes to schools. We wanted to create a brand that was perceived as trustworthy, honest and friendly.

Using professional colours, clear and legible typography and the use of an uplifting illustration, Reform changed the look and feel of the student books and website. The star graphic was retained from the US brand but resited to sit comfortably with the typography, and a cleaner style of star was used.

Once the colourway, logo and new clean style for the student and teacher books were agreed with the client, we began phase two of the project with the development of a strategic marketing plan which included brand development workshops, working on key message statements, and a campaign schedule. One of the challenges was to create a distinctive and unique brand for Success for All UK whilst retaining links to the US values.