It’s Raining Names. Branding, Website Design and Build
Bénédicte Windle, Development Director & Naming Consultant states
“I wanted the new identity to reflect my passion for branding, for creating names in particular, my enthusiasm and desire to create the right name for my clients and not to prescribe which name they should like but support them at all times in the building of their brand. I am happy report that the creative team at Reform Creative managed to do just that.”
It is important for us at Reform to deliver a solution that not only works for our client’s target audience and communicates the correct values but also for our client to love as well. It gives us great joy to know that Bénédicte was proud and excited about rolling out her new brand.
Reform’s solution was a mix of serious business and playfulness. The Wellies, that form part of the logo, are just the thing you need when it is raining relating it to ‘It’s raining names’ is just the company you need when thinking of naming a new business, service or a new product.
The colour green was selected as this is the color of balance and harmony. From a colour psychology perspective, it created a great balance between the head and the heart, an important component when starting a new business or launching a new product.
From a meaning of colors perspective, green is also the color of growth, the color of spring, of renewal and rebirth. It renews and restores depleted energy. Which reflects the job in hand for It’s raining names as the organisation is involved at the very beginning of the branding/naming project.
Words that are associated with the colour green are: growth and vitality, renewal and restoration, self-reliance, reliability and dependability, being tactful, emotionally balanced and calm, nature lover and family oriented, practical and down to earth, sympathetic, compassionate and nurturing, generous, kind and loyal with a high moral sense, adaptable.
The typography was selected for its professional but friendly shapes and character forms.
The website went live only a few weeks ago and already our client is receiving positive and encouraging comments and feedback.
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