Groundwork. Brand Strategy & Communication
Reform was invited to help Groundwork Manchester, Tameside & Salford (MST) roll out and use their brand in a consistent and effective manner.
Following a review of the marketing collateral, including the website, it was clear that a strong logo existed which needed to be more readily used. It is a distinctive shape reminiscent of the recycling symbol and a strong strap-line: Changing Places – Changing Lives.
However, it was simply that – a logo. There was nothing to indicate brand values, no key messages and no positioning statement. The mission and vision was unclear.
Our recommendations included:
- The introduction of tighter brand guidelines to help provide a framework for the marketing team and enable them to produce more branded documents, which communicate the values of Groundwork MST and do so creatively and cost-effectively
- Stricter use of the logo
- A more focused colour palette
- A style of photography and illustration
- Development of key message statements.
Reform Creative delivered:
- A comprehensive brand guideline document
- Corporate folder design
- Internal and external facing report template
- PowerPoint style
- Design for exhibitions.
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