Groundwork. Brand Strategy & Communication

Reform was invited to help Groundwork Manchester, Tameside & Salford (MST) roll out and use their brand in a consistent and effective manner.

Following a review of the marketing collateral, including the website, it was clear that a strong logo existed which needed to be more readily used. It is a distinctive shape reminiscent of the recycling symbol and a strong strap-line: Changing Places – Changing Lives.

However, it was simply that – a logo. There was nothing to indicate brand values, no key messages and no positioning statement. The mission and vison was unclear.

Our recommendations included:

  • The introduction of tighter brand guidelines to help provide a framework for the marketing team and enable them to produce more branded documents, which communicate the values of Groundwork MST and do so creatively and cost-effectively
  • Stricter use of the logo
  • A more focused colour palette
  • A style of photography and illustration
  • Development of key message statements.

 

Reform Creative delivered:

  • A comprehensive brand guideline document
  • Corporate folder design
  • Stationery
  • Internal and external facing report template
  • PowerPoint style
  • Design for exhibitions.

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