Fine Dining. Branding and Website Design

The Fine Dining Company is about bringing all the elegance and exclusivity of a superb restaurant to a wedding or corporate event. They have established a well-deserved reputation for consistently delivering to the finest standards.
Passionate about the vision and offering exceptional culinary and organisational skills, the team – led by chef Rupert Frazer Worden – offer a superior service and best value.

The existing branding did not reflect the values of the business. The branding was dated and the on-line presence needed some work. Reform Creative produced a brand that is modern, fresh and conveys a quality service.

Reform also created a separate brand for Rupert Frazer Worden, owner and head chef, which took the form of the orange plate from the main logo and included Rupert’s signature to represent his signature dish.

The business cards, an important tool for networking, were produced with three-ply card. The middle card was coloured orange, which is the organisations brand colour.

80% of the business output was to the wedding trade even though there has always been a desire by the directors to move more into the corporate sector. Reform Creative has developed a strategy, which will introduce the brand to the corporate world and grow that side of the business.