Chester and Cheshire Conference Bureau. Direct Mail

Venue 07 was the Conference Bureau’s annual exhibition. Reform were tasked with producing the invitation and brochure for the event. We selected a flower concept as it was the year of the gardens and named the event ‘Venue 07… In Bloom’ The cover of the invitation was die-cut to show a kaleidoscope of flowers.

To add another dimension to the invitation a scented ink was applied which gave the piece the scent of a bouquet of flowers. 

Flower illustrations were added throughout the invitation and brochure.