As a graphic design agency in Manchester we ensure that we pay very close attention to design trends – both online and offline. So, in this post, we have completed a quick roundup of what we consider to be the emerging graphic design trends of 2016.
Usability
This is one of the buzzwords for the year, meaning that your designs should focus on being as engaging as possible for consumers. If any of your business is conducted in the online worlds, then you really need to concentrate on user experience in order to see your business grow. Page load speed, for example, is one thing that Google ranks your website on – so pages need to load quickly and be easy to use. Research has shown that as little as a 1-second delay in loading speed can cause a drop of 27% in sales. So, you need to balance out the design of your site against how long it will actually take to load.
Responsiveness
These days having a responsive site is absolutely imperative; the rise in the popularity of mobiles and tablets has led to this. Now, Google is pushing sites that are not mobile-friendly right down to the bottom of their results pages. If your websites user experience on a mobile phone is poor, your site will suffer. There is no one size fits all approach to graphic design ? which all graphic design agencies in Manchester would agree with. Any design completed on logos, banners, images, and so on will need to be responsive to mobiles and tablets.
Storytelling
In the world of content, storytelling is the buzzword for 2016, with many a branding company extolling the virtues of using campaigns that inspire an emotional response in the audience.?? However, as a graphic design agency in Manchester, we are huge believers in the adage ‘a picture is worth a thousand words.’ Research has shown that people process visual elements on a page 60,000 times faster than reading words. Also, research shows that website viewers are 64% more likely to make a purchase after watching a video or seeing an image.
Typography
We spend a lot of time looking at graphic design in Manchester, and we love a good font! Typography is really important to us as it is a key element in branding. It is not just graphic designers who understand the importance of typography nowadays, there is a much wider knowledge of them amongst the general public as well. For example, Google Fonts, has made a wider range of fonts available to everyone, which has led to the gradual demise of Ariel – hallelujah! We foresee that there will be a move towards big fonts and all capitals for logos and headings, and also a big move towards fonts that appear to have been drawn by hand.
Modern Retro
Retro design has been popular in logo design for a while now, but this is the year that we will see it become popular in website and graphic design as well. Retro does not mean early 20th century though, modern retro is all about the 70s and the early days of the computer age, with things like pixel art, and vintage video games being used as inspiration.
For more information on the services that Reform Creative, the leading Graphic Design Agency in Manchester offer including logo design, leaflet design, website design and branding, please call us on 0161 236 0054 or email us at hello@reformcreative.co.uk
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