“If in doubt reverse it out” is a saying used in the creative sector, but what does it mean? Some designers prefer content that is on a coloured background or reversed out of an image with the text in a lighter colour or white; however, some get it wrong.
Using a lighter text colour can make the page ‘more interesting’ or ‘punchy’ when done correctly, but legibility needs to be at the forefront of
any designer’s mind; if the communication can’t be easily read, then you are in danger of losing your audience.
A few guidelines when reversing text out of colour:
- Use high-contrast colours – pink out of orange would not work, but whiteout of navy works well.
- Heavy font weight – when working on a design that has a white backgroundwith text you are free to use any font weight; however, when thereare colour panels with text reversed out, make sure the text within thecoloured panels is a heavier font weight.
- Avoid small text if possible, or at least keep it to a minimum
- Avoid thin font weights
- Add more inter-character spacing than you would normally do. The characters shouldn’t touch, and there should be plenty of breathing space around letters
- If reversing text out of an image, make sure you place your text carefully in a clear area
Happy reversing people!
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If you are thinking of starting to write a brief but not sure where to start take a look at these two blogs: Web Brief | Graphic Brief
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