Content is a huge part of marketing at the moment – and it is easy for us as a graphic design agency based in Manchester to see why. In recent years we have seen a massive growth in the amount of content out there, with more and more articles, white papers and blog posts being produced on a daily basis. However, the fact that all this content is out there means that someone has got to produce it – and many companies these days just do not have the capacity to cope with creating great content on a daily basis. Having great content on your website though is a requirement for Google, who will use it to rank your pages – so it is a job that needs doing, and it needs doing well. Fortunately, this is something that Reform can help you with, as we offer great content marketing packages that will help you present your website in the best possible way.

Here are some things to consider when thinking about outsourcing your content to an agency:

Cost
Of course every business wants to find a digital marketing agency who will produce their content for them within their budget, but don’t forget that there is a reason some agencies appear more expensive than others. You get what you pay for basically, and isn’t it the case that investing in content is worth it as it is so important to the search engines? So before dismissing an agency as too expensive, consider the value they are offering you and how accommodating they are too your wishes.

Strategy
Can the agency you choose, provide you with a clear, defined strategy regarding your content in order to capture your target audience? At Reform, we take the time to get to know your industry, find out what your target audiences are interested in, and what they are clicking on on your website. This helps us to improve the shape of the content for you moving forward.

Branding
The proof is in the pudding! Any creative agency promoting itself as a content marketing agency needs to practice what they preach. They should be on all the relevant social media platforms, and be posting informative blogs at least twice a month.

Communication
Make sure that you have a good relationship with your graphic design agency, and that you are feeding information to them as often as possible. You are the one who knows your business the best, so share that knowledge with them to enable them to produce relevant content for you. And don’t be afraid to ask them for honest feedback too. Your agency is there to help you out, so if they tell you that your idea is probably not going to work then they are just trying to stop you from wasting your time. This is a two way process of course.


To find out more about how Reform Creative, a Manchester based digital and graphic design agency, can help you with your content marketing needs, please call us on 0161 236 0054 or email us at hello@reformcreative.co.uk

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