If in doubt reverse it out

If in doubt reverse it out

“If in doubt reverse it out” is a saying used in the creative sector, but what does it mean? Some designers prefer content that is on a coloured background or reversed out of an image with the text in a lighter colour or white; however, some get it wrong. Using a...
The Skill of Justified Text

The Skill of Justified Text

At Reform we pride ourselves on producing not only great ideas, but also ideas that are executed beautifully. One of the ways to ensure this happens is through carefully considered typography. One of the things we see many people getting wrong is justified text:...
Look out whilst reversing

Look out whilst reversing

Some designers prefer content that is on a coloured background or reversed out of an image with the text in a lighter colour or white, however, many get it wrong. Using a lighter text colour can make the page ‘more interesting’ or ‘punchy’ when done correctly but...