by Paul Heaton | SEO, Social Media, Trends
How your website gets found is always changing, as search engines adapt and evolve. Search engine optimisation (SEO) is not a fixed set of ways of doing things, and tactics that might have worked once may not continue to do so. Here?s a note of caution: not only can...
by Paul Heaton | Branding, Corporate Indenity, Trends
Coolness. It?s a very desirable quality. It confers a certain exclusivity on someone, or something, that feels natural, unforced. But can you strive to achieve coolness, can you work at it? If you?re a consumer then you can buy certain things to attempt to accumulate...
by Paul Heaton | Marketing, Trends
Referrals are a great way of generating new business. Word of mouth and third party recommendations are powerful means of attracting customers, but you shouldn?t simply be relying on them to happen, even if the quality of what you can offer is undeniable. Referrals...
by Paul Heaton | Marketing, Social Media, Trends
Freedom of choice ? does this also mean having the freedom to fail? Businesses are presented with wide choice of social media channels but this can create issues, because, to be effective, the social media channel has to be the right one. Imagine choosing a social...
by Paul Heaton | Marketing, Trends
We’re a creative agency and we know that we’re all living in uncertain times, following the winning Leave vote in the referendum, and with Brexit on the horizon, whatever form it eventually takes. Uncertainty makes people cautious, especially with money....
by Paul Heaton | Design, Trends
As a creative agency in Manchester, we are very aware of the rising popularity of virtual reality design. After all, the major players such as Apple, Google, Oculus, Facebook, Microsoft and Sony, are all jumping on board. But, what is virtual reality and how is it...
Recent Comments