by Paul Heaton | Digital Marketing, Marketing, Social Media
Struggling with dropping engagement figures on social media? Discover effective tips to re-engage your audience on Facebook and Instagram. Algorithm Changes: Both Instagram and Facebook regularly update their algorithms, which can impact the visibility and reach of...
by Paul Heaton | Digital Marketing, How to, Marketing, SEO, Social Media, Tips
Effective brand marketing is vital to any company’s success and growth. However, due to the high cost of traditional marketing strategies, many small firms struggle to establish their impression on the market. The good news is that there are several ways to advertise...
by Paul Heaton | Digital Marketing, Social Media
Introduction: In the digital world of today, social media has become a vital component of every business’s marketing plan. It allows companies to engage with their audience, increase brand exposure, and increase revenue. There are two primary strategies for growing a...
by Paul Heaton | Graphic Design, Social Media, Tips
Social media graphic design is a critical component of any successful marketing plan. These visuals can aid in capturing the attention of your audience, conveying vital information, and stimulating participation. To produce amazing social media graphics, it is...
by Paul Heaton | SEO, Social Media, Trends
How your website gets found is always changing, as search engines adapt and evolve. Search engine optimisation (SEO) is not a fixed set of ways of doing things, and tactics that might have worked once may not continue to do so. Here?s a note of caution: not only can...
by Paul Heaton | Branding, Marketing, Social Media
The sexy word currently doing the rounds among many digital marketers is leverage. This means using the right tools to get content in front of an audience. The tools must be appropriate to the task, using different media to increase brand visibility. This means having...
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