by Paul Heaton | SEO, Social Media, Trends
How your website gets found is always changing, as search engines adapt and evolve. Search engine optimisation (SEO) is not a fixed set of ways of doing things, and tactics that might have worked once may not continue to do so. Here’s a note of caution: not only can...
by Paul Heaton | Branding, Marketing, Social Media
The sexy word currently doing the rounds among many digital marketers is leverage. This means using the right tools to get content in front of an audience. The tools must be appropriate to the task, using different media to increase brand visibility. This means having...
by Paul Heaton | Marketing, Social Media, Trends
Freedom of choice – does this also mean having the freedom to fail? Businesses are presented with wide choice of social media channels but this can create issues, because, to be effective, the social media channel has to be the right one. Imagine choosing a social...
by Paul Heaton | Marketing, Social Media
As a successful Digital Marketing Company in Manchester we often find ourselves strapped for time, much like many small business owners today. Multi-tasking is the way forward. With the ever increasing use of technology, we are now able to automate so many things –...
by Paul Heaton | Social Media
As one of the leading creative agencies in Manchester we are well aware that there has been a huge buzz around social media over the last few years, especially as a digital marketing tool for small businesses. Conventional wisdom would have us believe that every...
by Paul Heaton | Digital Marketing, Marketing, SEO, Social Media
The internet has grown and grown in recent years, and it is now more important than ever for businesses to have a presence online. More and more people are using the internet for both recreational and business purposes, and they can now access it from their tablets...
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