Are you selling to the right person?

Are you selling to the right person?

Low level, operational staff are concerned with the functionality of products and services. Bosses, on the other hand, are concerned with strategic benefits or gains that they and their company derive from the products or services they buy. So who should you call? It...
What Can You Do to Market Your Business?

What Can You Do to Market Your Business?

Marketing can sound like quite a lofty activity, involving lots of resources and expert input, which may make it seem daunting, or even unreachable, for some smaller businesses. But it really doesn’t have to be. There are lots of things you can do to market yourself...