by Paul Heaton | Design, How to, Marketing
If you are not a seasoned marketer or have never commissioned a graphic designer before, the thought of start writing a creative brief may fill you with dread. We hope this article helps you to reduce the fear of the blank page. The creative brief is an important...
by Paul Heaton | Branding, Marketing, Social Media
The sexy word currently doing the rounds among many digital marketers is leverage. This means using the right tools to get content in front of an audience. The tools must be appropriate to the task, using different media to increase brand visibility. This means having...
by Paul Heaton | Marketing
Do you know your marketing strategy from your marketing tactics, and is it important that you do? There are marketing activities you may carry out diligently and regularly, but these do not constitute a marketing strategy in themselves, even if you’ve thought them...
by Paul Heaton | Marketing
Marketing can sound like quite a lofty activity, involving lots of resources and expert input, which may make it seem daunting, or even unreachable, for some smaller businesses. But it really doesn’t have to be. There are lots of things you can do to market yourself...
by Paul Heaton | Marketing, Trends
Referrals are a great way of generating new business. Word of mouth and third party recommendations are powerful means of attracting customers, but you shouldn’t simply be relying on them to happen, even if the quality of what you can offer is undeniable. Referrals...
by Paul Heaton | Marketing, Social Media, Trends
Freedom of choice – does this also mean having the freedom to fail? Businesses are presented with wide choice of social media channels but this can create issues, because, to be effective, the social media channel has to be the right one. Imagine choosing a social...
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