by Paul Heaton | Branding, How to
When Reform is at the beginning stages of creating a new brand or evolving an existing brand we like to get everyone involved in the business. We feel it is important for all staff, not just the board of directors or the owner, to?feel involved in the branding...
by Paul Heaton | Design, How to
Do you find yourself needing to work with a graphic designer for the first time? Perhaps you are a new business owner and need branding, website and stationery. Don’t get stuck on the lingo. Every industry has its own language, to some degree, and graphic design...
by Paul Heaton | Design, How to, Marketing
If you are not a seasoned marketer or have never commissioned a graphic designer before, the thought of start writing a creative brief may fill you with dread. We hope this article helps you to reduce the fear of the blank page. The creative brief is an important...
by Paul Heaton | How to, Marketing
Most of us lead busy lives and socially staying in touch with people is hard, so how much harder is it keeping the ball rolling when it?s your business prospects you should be looking after? Much as you have to attract and engage in the first place, there is also an...
by Paul Heaton | Design, How to
Understanding of accessible print There are two million people in the UK with a sight problem. Some of your audience will be blind and partially sighted. Making information accessible Why should I make information accessible? Produce your information in a way that ALL...
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