by Paul Heaton | Digital Marketing, How to, Marketing, SEO, Social Media, Tips
Effective brand marketing is vital to any company’s success and growth. However, due to the high cost of traditional marketing strategies, many small firms struggle to establish their impression on the market. The good news is that there are several ways to advertise...
by Paul Heaton | Graphic Design, How to
Logos, websites, digital and print advertisements, package designs, letterheads, and business cards are all examples of marketing collateral. Designers have a significant impact on the way you show yourself to the world. Regardless of the quality of your product or...
by Paul Heaton | creativity, Design, How to, Marketing, training
Your boss has just presented you with a fantastic concept for a new piece of collateral. What now? Where do you begin? Before starting any design job, do yourself and your designer a favour by answering the following ten questions. It will save time and money for your...
by Paul Heaton | Branding, How to
When Reform is at the beginning stages of creating a new brand or evolving an existing brand we like to get everyone involved in the business. We feel it is important for all staff, not just the board of directors or the owner, to feel involved in the branding...
by Paul Heaton | Design, How to
Do you find yourself needing to work with a graphic designer for the first time? Perhaps you are a new business owner and need branding, website and stationery. Don’t get stuck on the lingo. Every industry has its own language, to some degree, and graphic design...
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