by Paul Heaton | Branding, Design
How do people react to design? Knowing this is one of the key parts of successful marketing and communication. Psychology is central to ensuring design is effective because it provides the neuroscientic insights necessary to working out what sort of responses visual...
by Paul Heaton | Design, Digital Marketing, Webdesign
How does your website appear to you? Perhaps you’re looking at it on your office PC, or your laptop and you’re perfectly happy with it. But in the wider world, the majority of people now access websites on a mobile device. The plain fact is that in 2017 your site will...
by Paul Heaton | Branding, creativity, Design, Marketing
Everyone likes a trier, so the theory goes, but there is such a thing as trying too hard, and then finding yourself in a real mess. With issues to do with design and your brand, taking your own, idiosyncratic approach to it may have unforeseen, and undesirable,...
by Paul Heaton | creativity, Design
Design thinking is about providing a full service to our clients, beyond the ‘look’ of something. When we talk about influential design, it’s not simply about whether our peers, or the intended audience likes it; it’s about how design works as part of a business...
by Paul Heaton | Design, Marketing
Do you think of design as something that’s nice to have but, if push comes to shove, it’s not something you’re going to devote too much time and resources to? Many businesses simply see design as another expense, with a doubtful return on investment. But in fact, good...
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