by Paul Heaton | creativity, Design, Graphic Design
The area of graphic design involves ongoing innovation and inventive thought. To remain competitive in the market, designers must be abreast of the most recent design trends and methodologies while always seeking fresh inspiration. This article examines the numerous...
by Paul Heaton | Branding, Design, Logo
You have an operational business. Now is the moment to distinguish yourself from your competition by establishing your own brand and voice among the noise of voices out there. Now is the moment for branding. Why not save money and do it yourself? Okay, quit now! Bad...
by Paul Heaton | creativity, Design, How to, Marketing, training
Your boss has just presented you with a fantastic concept for a new piece of collateral. What now? Where do you begin? Before starting any design job, do yourself and your designer a favour by answering the following ten questions. It will save time and money for your...
by Paul Heaton | creativity, Design, Graphic Design, Tips
When commissioning design, we all search for the top people in the field. Obtaining a competent graphic designer is not an exception. Everyone wants the most talented designer available to manage their design projects. However, it is not always simple to identify a...
by Paul Heaton | creativity, Design, Graphic Design, Tips
You have not taken the hiring of a professional designer lightly. Whether you’re a tiny or large firm, it’s often a considerable investment. While you engaged a professional for a reason and should trust their judgement, you want to ensure that the design you pay for...
by Paul Heaton | Communication, Design
It’s difficult to design anything from the ground up, particularly if you’ve never worked with a designer or design team before. Turning a concept into a brand is a time-consuming process that can’t be left entirely in the hands of designers; the customer must...
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