by Paul Heaton | creativity, Design
As a graphic designer I get asked ‘What is the difference between a Vector file and a Raster file?” so I thought I would write a short article on the subject to try and explain. Vector: A vector file is usually generated by a drawing programme such as Adobe...
by Paul Heaton | creativity, Design, Typography
“If in doubt reverse it out” is a saying used in the creative sector, but what does it mean? Some designers prefer content that is on a coloured background or reversed out of an image with the text in a lighter colour or white; however, some get it wrong. Using a...
by Paul Heaton | Branding, creativity, Design, Marketing
Everyone likes a trier, so the theory goes, but there is such a thing as trying too hard, and then finding yourself in a real mess. With issues to do with design and your brand, taking your own, idiosyncratic approach to it may have unforeseen, and undesirable,...
by Paul Heaton | creativity, Design
Design thinking is about providing a full service to our clients, beyond the ‘look’ of something. When we talk about influential design, it’s not simply about whether our peers, or the intended audience likes it; it’s about how design works as part of a business...
by Paul Heaton | creativity, Design, Photography
It’s tempting to see the internet as a big open box of Quality Street, just waiting for you to dip in, rummage about a bit, and make your choice. This is particularly true of online images, where many people seem blissfully unaware of copyright issues. In an age of...
by Paul Heaton | Branding, creativity, Design
As a branding company in Manchester, we know that there are many things that companies do, (mostly unwittingly) which can put their brand at risk. Drawing on our experience, we have pulled together a list of some of the top threats to brands and ideas for how to...
Recent Comments