Vector vs Raster files

Vector vs Raster files

As a graphic designer I get asked ‘What is the difference between a Vector file and a Raster file?” so I thought I would write a short article on the subject to try and explain. Vector: A vector file is usually generated by a drawing programme such as Adobe...
If in doubt reverse it out

If in doubt reverse it out

“If in doubt reverse it out” is a saying used in the creative sector, but what does it mean? Some designers prefer content that is on a coloured background or reversed out of an image with the text in a lighter colour or white; however, some get it wrong. Using a...
How Influential is Your Design?

How Influential is Your Design?

Design thinking is about providing a full service to our clients, beyond the ‘look’ of something. When we talk about influential design, it’s not simply about whether our peers, or the intended audience likes it; it’s about how design works as part of a business...
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