Identifying a Good Idea

Identifying a Good Idea

What is a creative solution, anyway? It’s a lot easier to say what it’s not. It’s not the blank face or shrugged shoulder of confusion. It’s not the latest computer technique, the latest specialty paper or the hottest illustrator. It’s not stolen from someone else’s...
Vector vs Raster files

Vector vs Raster files

As a graphic designer I get asked ?What is the difference between a Vector file and a Raster file?? so I thought I would write a short article on the subject to try and explain. Vector: A vector file is usually generated by a drawing programme such as Adobe...
If in doubt reverse it out

If in doubt reverse it out

?If in doubt reverse it out? is a saying used in the creative sector, but what does it mean? Some designers prefer content that is on a coloured background or reversed out of an image with the text in a lighter colour or white; however, some get it wrong. Using a...
How Influential is Your Design?

How Influential is Your Design?

Design thinking is about providing a full service to our clients, beyond the ?look? of something. When we talk about influential design, it?s not simply about whether our peers, or the intended audience likes it; it?s about how design works as part of a business...