by Paul Heaton | creativity, Design, How to, Marketing, training
Your boss has just presented you with a fantastic concept for a new piece of collateral. What now? Where do you begin? Before starting any design job, do yourself and your designer a favour by answering the following ten questions. It will save time and money for your...
by Paul Heaton | creativity, Design, Graphic Design, Tips
When commissioning design, we all search for the top people in the field. Obtaining a competent graphic designer is not an exception. Everyone wants the most talented designer available to manage their design projects. However, it is not always simple to identify a...
by Paul Heaton | creativity, Design, Graphic Design, Tips
You have not taken the hiring of a professional designer lightly. Whether you’re a tiny or large firm, it’s often a considerable investment. While you engaged a professional for a reason and should trust their judgement, you want to ensure that the design you pay for...
by Paul Heaton | creativity, Design
What is a creative solution, anyway? It’s a lot easier to say what it’s not. It’s not the blank face or shrugged shoulder of confusion. It’s not the latest computer technique, the latest specialty paper or the hottest illustrator. It’s not stolen from someone else’s...
by Paul Heaton | creativity, Design
As a graphic designer I get asked ?What is the difference between a Vector file and a Raster file?? so I thought I would write a short article on the subject to try and explain. Vector: A vector file is usually generated by a drawing programme such as Adobe...
by Paul Heaton | creativity, Design, Typography
?If in doubt reverse it out? is a saying used in the creative sector, but what does it mean? Some designers prefer content that is on a coloured background or reversed out of an image with the text in a lighter colour or white; however, some get it wrong. Using a...
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