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Is it Important to have a Cool Brand?

Is it Important to have a Cool Brand?

by Paul Heaton | Branding, Corporate Indenity, Trends

Coolness. It?s a very desirable quality. It confers a certain exclusivity on someone, or something, that feels natural, unforced. But can you strive to achieve coolness, can you work at it? If you?re a consumer then you can buy certain things to attempt to accumulate...
What Makes A Creative Agency in Manchester Different From The Rest?

What Makes A Creative Agency in Manchester Different From The Rest?

by Paul Heaton | Corporate Indenity, creativity, Digital Marketing, Marketing

Traditionally it has always been thought that the flow of marketing talent has headed from The North (Manchester) to the South (London) but is this really the case? As a creative agency that was born and bred in Manchester we firmly believe that we are based in one of...
What Should You Consider Before Briefing Your Logo Design Company?

What Should You Consider Before Briefing Your Logo Design Company?

by Paul Heaton | Branding, Corporate Indenity, Design

Every single business out there has a logo, but not every business has a good logo! Obviously, a logo does not make your business successful on its own, but a good logo will contribute to your businesses success if it communicates the legitimacy of your business, by...
Corporate Identity ? What Can it do for your Business?

Corporate Identity ? What Can it do for your Business?

by Paul Heaton | Branding, Corporate Indenity, Design

At the beginning of last year, it was estimated that there were over 5.2 million businesses in the UK alone. It is, therefore, essential that your business stands out from the crowd for you to achieve sales, profit and success. One of the main ways your business can...

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