A History of Branding

A History of Branding

Look into the history of branding and you’ll soon discover it’s a massive subject that goes back 5,000 years and more to the time of the ancient Babylonians. Fast-forward towards our own era, and you realise there were plenty of landmarks along the way....
What Lessons Does Psychology Teach Design?

What Lessons Does Psychology Teach Design?

How do people react to design? Knowing this is one of the key parts of successful marketing and communication. Psychology is central to ensuring design is effective because it provides the neuroscientic insights necessary to working out what sort of responses visual...