by Paul Heaton | Branding, Logo
The reason your brain can identify a brand without seeing its name or any other identifier is because the logo attracts attention and has a favourable effect on individuals. It increases the market repute of your brand. A logo is an important component of a company...
by Paul Heaton | Branding
Creating a remarkable brand that exemplifies your company’s values and increases consumer awareness, recognition, and trust is crucial if you want to make actual money and become a successful firm. So much goes into developing your ideal brand, but the first step is...
by Paul Heaton | Branding, Design, Logo
You have an operational business. Now is the moment to distinguish yourself from your competition by establishing your own brand and voice among the noise of voices out there. Now is the moment for branding. Why not save money and do it yourself? Okay, quit now! Bad...
by Paul Heaton | Branding, How to
When Reform is at the beginning stages of creating a new brand or evolving an existing brand we like to get everyone involved in the business. We feel it is important for all staff, not just the board of directors or the owner, to feel involved in the branding...
by Paul Heaton | Branding
Look into the history of branding and you’ll soon discover it’s a massive subject that goes back 5,000 years and more to the time of the ancient Babylonians. Fast-forward towards our own era, and you realise there were plenty of landmarks along the way....
by Paul Heaton | Branding, Logo
Logos are signs, marks of identity designed for easy recognition. They are used by every kind of organisation in every part of the world, from international corporations to charities and from political parties to community groups and schools. Logos also identify...
Recent Comments