Following on from my blog ‘Brainstorming – Part 1 from last week here is Part 2.

The project file:

Making a project file is the next best thing to carrying a sketchbook. This file folder is a catch-all for everything you have collected regarding a project. Of course, your notes and background material for the project are collected here, but so are scribbles on napkins from lunch and a brochure you picked up at the shops that has an interesting colour scheme. Get in the habit of collecting things that inspires you and saving it in your pocket. Then move the material into the file for use when you begin doing serious creative development on the project.

Project Notebook:

The project notebook takes the project file on step further and should only be used for larger projects. The project notebook helps you to organise the material as you collect it. A three-ring notebook with acetate sleeves provides the framework for collecting sketches, objects, copies of objects and photographs as the project develops. The notebook format gives you the opportunity to arrange and rearrange the stiff collected in a variety of ways. It helps you to categorise the information. You can insert text and manuscript during copy development stages. A project notebook usually starts out as a random sampling of stuff and evolves into an organised and edited collection to turn into a working idea.

When you are in the creative development process of the job, it is important for you to keep the ideas following – good ideas, bad ideas, hot or cold, boring. Brainstorming is just what it sounds like, a storm of ideas to the caught, examined and analysed. You must have lots of ideas for this to work.

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