by Paul Heaton | Branding, Marketing, Social Media
The sexy word currently doing the rounds among many digital marketers is leverage. This means using the right tools to get content in front of an audience. The tools must be appropriate to the task, using different media to increase brand visibility. This means having...
by Paul Heaton | Marketing
Do you know your marketing strategy from your marketing tactics, and is it important that you do? There are marketing activities you may carry out diligently and regularly, but these do not constitute a marketing strategy in themselves, even if you’ve thought them...
by Paul Heaton | Branding, Corporate Indenity, Trends
Coolness. It’s a very desirable quality. It confers a certain exclusivity on someone, or something, that feels natural, unforced. But can you strive to achieve coolness, can you work at it? If you’re a consumer then you can buy certain things to attempt to accumulate...
by Paul Heaton | Branding, Design
How do people react to design? Knowing this is one of the key parts of successful marketing and communication. Psychology is central to ensuring design is effective because it provides the neuroscientic insights necessary to working out what sort of responses visual...
by Paul Heaton | Digital Marketing, Video
Video engages in ways that other online forms of communication do not. It satisfies people’s entertainment and information needs with an instant hit, and all indications are that it’s set to keep growing in popularity. The prediction is that video will account for...
by Paul Heaton | Design, Digital Marketing, Webdesign
How does your website appear to you? Perhaps you’re looking at it on your office PC, or your laptop and you’re perfectly happy with it. But in the wider world, the majority of people now access websites on a mobile device. The plain fact is that in 2017 your site will...
by Paul Heaton | training
If you’re either thinking of getting your first business website, or of refreshing your existing site, then WordPress is the ideal platform. There are two key elements to web design: what your site looks like and how it functions. You cannot accomplish one at the...
by Paul Heaton | Marketing
Marketing can sound like quite a lofty activity, involving lots of resources and expert input, which may make it seem daunting, or even unreachable, for some smaller businesses. But it really doesn’t have to be. There are lots of things you can do to market yourself...
by Paul Heaton | Digital Marketing
What does having an online presence mean to you? Do you have a website, maybe a regular newsletter? Do you post the occasional blog? Ask yourself, does this really add up to a marketing strategy? The first challenge, for many businesses, is to actually create an...
by Paul Heaton | Branding
Is a brand important? Is it just about choosing a name you like, knocking up a quick logo then applying it to your packaging, business card and letterhead? This is what you need to know: your brand can be absolutely crucial to the success of your business. It’s about...
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