by Paul Heaton | Brainstorming
Brainstorming Alone Most often we are forced to create alone. This is the most difficult way to be creative. As one person, no matter where your ideas lead, you can only pursue the patch determined by one person’s experience and knowledge. Creative thinking is not...
by Paul Heaton | Typography
Typography is known as an invisible art: if done correctly, the reader will never notice. One of the hallmarks of a well-designed typeface is the ligature. In its simplest terms, a ligature is two or more letters crafted into a single character to improve the...
by Paul Heaton | Typography
Something you may not have noticed when reading your favourite book, magazine, journal or any piece of correctly typeset copy is the style of the numerals used within the text. As with most elements of professional typography and typesetting, the Devil is in the...
by Paul Heaton | Marketing
Low level, operational staff are concerned with the functionality of products and services. Bosses, on the other hand, are concerned with strategic benefits or gains that they and their company derive from the products or services they buy. So who should you call? It...
by Paul Heaton | Branding, How to
When Reform is at the beginning stages of creating a new brand or evolving an existing brand we like to get everyone involved in the business. We feel it is important for all staff, not just the board of directors or the owner, to feel involved in the branding...
by Paul Heaton | Branding
Look into the history of branding and you’ll soon discover it’s a massive subject that goes back 5,000 years and more to the time of the ancient Babylonians. Fast-forward towards our own era, and you realise there were plenty of landmarks along the way....
by Paul Heaton | creativity, Design
As a graphic designer I get asked ?What is the difference between a Vector file and a Raster file?? so I thought I would write a short article on the subject to try and explain. Vector: A vector file is usually generated by a drawing programme such as Adobe...
by Paul Heaton | creativity, Design, Typography
?If in doubt reverse it out? is a saying used in the creative sector, but what does it mean? Some designers prefer content that is on a coloured background or reversed out of an image with the text in a lighter colour or white; however, some get it wrong. Using a...
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