by Paul Heaton | Marketing
Low level, operational staff are concerned with the functionality of products and services. Bosses, on the other hand, are concerned with strategic benefits or gains that they and their company derive from the products or services they buy. So who should you call? It...
by Paul Heaton | Branding, How to
When Reform is at the beginning stages of creating a new brand or evolving an existing brand we like to get everyone involved in the business. We feel it is important for all staff, not just the board of directors or the owner, to feel involved in the branding...
by Paul Heaton | Branding
Look into the history of branding and you’ll soon discover it’s a massive subject that goes back 5,000 years and more to the time of the ancient Babylonians. Fast-forward towards our own era, and you realise there were plenty of landmarks along the way....
by Paul Heaton | creativity, Design
As a graphic designer I get asked ‘What is the difference between a Vector file and a Raster file?” so I thought I would write a short article on the subject to try and explain. Vector: A vector file is usually generated by a drawing programme such as Adobe...
by Paul Heaton | creativity, Design, Typography
“If in doubt reverse it out” is a saying used in the creative sector, but what does it mean? Some designers prefer content that is on a coloured background or reversed out of an image with the text in a lighter colour or white; however, some get it wrong. Using a...
by Paul Heaton | Design, Typography
At Reform we pride ourselves on producing not only great ideas, but also ideas that are executed beautifully. One of the ways to ensure this happens is through carefully considered typography. One of the things we see many people getting wrong is justified text:...
by Paul Heaton | Design, How to
Do you find yourself needing to work with a graphic designer for the first time? Perhaps you are a new business owner and need branding, website and stationery. Don’t get stuck on the lingo. Every industry has its own language, to some degree, and graphic design...
by Paul Heaton | colour, Design
The theory of colour has always fascinated me. Colour is the stuff of emotion, even of religion and magic. Not only our society but every society on earth today has a very large part of its communication driven by colour. While basic literacy is on the increase, the...
by Paul Heaton | Branding, Logo
Logos are signs, marks of identity designed for easy recognition. They are used by every kind of organisation in every part of the world, from international corporations to charities and from political parties to community groups and schools. Logos also identify...
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