A History of Branding

A History of Branding

Look into the history of branding and you’ll soon discover it’s a massive subject that goes back 5,000 years and more to the time of the ancient Babylonians. Fast-forward towards our own era, and you realise there were plenty of landmarks along the way....
Why Should I Bother With SEO?

Why Should I Bother With SEO?

It’s no secret that the internet has changed absolutely everything in our lives. From the way we communicate, consume, learn and even love, the reach of the internet’s influence can be felt in all parts of society. In particular, the internet, and specifically search...
Vector vs Raster files

Vector vs Raster files

As a graphic designer I get asked ‘What is the difference between a Vector file and a Raster file?” so I thought I would write a short article on the subject to try and explain. Vector: A vector file is usually generated by a drawing programme such as Adobe...
If in doubt reverse it out

If in doubt reverse it out

“If in doubt reverse it out” is a saying used in the creative sector, but what does it mean? Some designers prefer content that is on a coloured background or reversed out of an image with the text in a lighter colour or white; however, some get it wrong. Using a...
The Skill of Justified Text

The Skill of Justified Text

At Reform we pride ourselves on producing not only great ideas, but also ideas that are executed beautifully. One of the ways to ensure this happens is through carefully considered typography. One of the things we see many people getting wrong is justified text:...
The Graphic Design Lingo

The Graphic Design Lingo

Do you find yourself needing to work with a graphic designer for the first time? Perhaps you are a new business owner and need branding, website and stationery. Don’t get stuck on the lingo. Every industry has its own language, to some degree, and graphic design...
A Bit About Colour Theory

A Bit About Colour Theory

The theory of colour has always fascinated me. Colour is the stuff of emotion, even of religion and magic. Not only our society but every society on earth today has a very large part of its communication driven by colour. While basic literacy is on the increase, the...
How does colour work?

How does colour work?

Ever wondered why colour, when printed, is never the same as viewed on screen? This is because the two viewing processes are different and use two separate colour models. Most of us expect a colour difference from the screen or device to the finished printed article....
How to write a creative brief for website design

How to write a creative brief for website design

Writing a brief can be a minefield. Get it wrong and you will not get the results you were hoping for from your web designer. Here are some headings that may help you start the brief you have been putting off for weeks. Fear of the blank page is real. Contact Name...
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