Blog - Reform Creative

Why Should I Bother With SEO?

It’s no secret that the internet has changed absolutely everything in our lives. From the way we communicate, consume, learn and even love, the reach of the internet’s influence can be felt in all parts of society. In particular, the internet, and specifically search...

Vector vs Raster files

by Paul Heaton | creativity, Design

As a graphic designer I get asked ‘What is the difference between a Vector file and a Raster file?” so I thought I would write a short article on the subject to try and explain. Vector: A vector file is usually generated by a drawing programme such as Adobe...

If in doubt reverse it out

by Paul Heaton | creativity, Design, Typography

“If in doubt reverse it out” is a saying used in the creative sector, but what does it mean? Some designers prefer content that is on a coloured background or reversed out of an image with the text in a lighter colour or white; however, some get it wrong. Using a...

The Skill of Justified Text

by Paul Heaton | Design, Typography

At Reform we pride ourselves on producing not only great ideas, but also ideas that are executed beautifully. One of the ways to ensure this happens is through carefully considered typography. One of the things we see many people getting wrong is justified text:...

The Graphic Design Lingo

by Paul Heaton | Design, How to

Do you find yourself needing to work with a graphic designer for the first time? Perhaps you are a new business owner and need branding, website and stationery. Don’t get stuck on the lingo. Every industry has its own language, to some degree, and graphic design...

A Bit About Colour Theory

by Paul Heaton | colour, Design

The theory of colour has always fascinated me. Colour is the stuff of emotion, even of religion and magic. Not only our society but every society on earth today has a very large part of its communication driven by colour. While basic literacy is on the increase, the...

What is a logo?

by Paul Heaton | Branding, Logo

Logos are signs, marks of identity designed for easy recognition. They are used by every kind of organisation in every part of the world, from international corporations to charities and from political parties to community groups and schools. Logos also identify...

How does colour work?

by Paul Heaton | colour

Ever wondered why colour, when printed, is never the same as viewed on screen? This is because the two viewing processes are different and use two separate colour models. Most of us expect a colour difference from the screen or device to the finished printed article....

How to write a creative brief for website design

by Paul Heaton | How to

Writing a brief can be a minefield. Get it wrong and you will not get the results you were hoping for from your web designer. Here are some headings that may help you start the brief you have been putting off for weeks. Fear of the blank page is real. Contact Name...

How to write a creative brief to a Graphic Designer

by Paul Heaton | Design, How to, Marketing

If you are not a seasoned marketer or have never commissioned a graphic designer before, the thought of start writing a creative brief may fill you with dread. We hope this article helps you to reduce the fear of the blank page. The creative brief is an important...