Identifying a Good Idea

Identifying a Good Idea

What is a creative solution, anyway? It’s a lot easier to say what it’s not. It’s not the blank face or shrugged shoulder of confusion. It’s not the latest computer technique, the latest specialty paper or the hottest illustrator. It’s not stolen from someone else’s...
Brainstorming – Part 2

Brainstorming – Part 2

Following on from my blog ‘Brainstorming – Part 1 from last week here is Part 2. The project file: Making a project file is the next best thing to carrying a sketchbook. This file folder is a catch-all for everything you have collected regarding a project. Of course,...
Brainstorming – Part 1

Brainstorming – Part 1

Brainstorming Alone Most often we are forced to create alone. This is the most difficult way to be creative. As one person, no matter where your ideas lead, you can only pursue the patch determined by one person’s experience and knowledge. Creative thinking is not...
Image Resolution Explained

Image Resolution Explained

The misunderstanding of image resolution is something I come across from time to time from my clients. Some people tend to have a basic understanding of this subject but let me try and put it in clear and simple terms to help. What do we mean by image resolution?...
The Ligature

The Ligature

Typography is known as an invisible art: if done correctly, the reader will never notice. One of the hallmarks of a well-designed typeface is the ligature. In its simplest terms, a ligature is two or more letters crafted into a single character to improve the...
Lining and Non-Lining Figures

Lining and Non-Lining Figures

Something you may not have noticed when reading your favourite book, magazine, journal or any piece of correctly typeset copy is the style of the numerals used within the text. As with most elements of professional typography and typesetting, the Devil is in the...
Are you selling to the right person?

Are you selling to the right person?

Low level, operational staff are concerned with the functionality of products and services. Bosses, on the other hand, are concerned with strategic benefits or gains that they and their company derive from the products or services they buy. So who should you call? It...
A History of Branding

A History of Branding

Look into the history of branding and you’ll soon discover it’s a massive subject that goes back 5,000 years and more to the time of the ancient Babylonians. Fast-forward towards our own era, and you realise there were plenty of landmarks along the way....
Why Should I Bother With SEO?

Why Should I Bother With SEO?

It?s no secret that the internet has changed absolutely everything in our lives. From the way we communicate, consume, learn and even love, the reach of the internet?s influence can be felt in all parts of society. In particular, the internet, and specifically search...
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