by Paul Heaton | Graphic Design, How to
Logos, websites, digital and print advertisements, package designs, letterheads, and business cards are all examples of marketing collateral. Designers have a significant impact on the way you show yourself to the world. Regardless of the quality of your product or...
by Paul Heaton | creativity, Design, How to, Marketing, training
Your boss has just presented you with a fantastic concept for a new piece of collateral. What now? Where do you begin? Before starting any design job, do yourself and your designer a favour by answering the following ten questions. It will save time and money for your...
by Paul Heaton | creativity, Design, Graphic Design, Tips
When commissioning design, we all search for the top people in the field. Obtaining a competent graphic designer is not an exception. Everyone wants the most talented designer available to manage their design projects. However, it is not always simple to identify a...
by Paul Heaton | creativity, Design, Graphic Design, Tips
You have not taken the hiring of a professional designer lightly. Whether you’re a tiny or large firm, it’s often a considerable investment. While you engaged a professional for a reason and should trust their judgement, you want to ensure that the design you pay for...
by Paul Heaton | Graphic Design
Graphic design combines photography, illustration, typography, and motion graphics to produce visually attractive pictures that catch the viewer’s attention, sell goods and services, and expand market opportunities. Graphic design, in other words, benefits your...
by Paul Heaton | Communication, Design
It’s difficult to design anything from the ground up, particularly if you’ve never worked with a designer or design team before. Turning a concept into a brand is a time-consuming process that can’t be left entirely in the hands of designers; the customer must...
by Paul Heaton | creativity, Design
What is a creative solution, anyway? It’s a lot easier to say what it’s not. It’s not the blank face or shrugged shoulder of confusion. It’s not the latest computer technique, the latest specialty paper or the hottest illustrator. It’s not stolen from someone else’s...
by Paul Heaton | Brainstorming
Following on from my blog ‘Brainstorming – Part 1 from last week here is Part 2. The project file: Making a project file is the next best thing to carrying a sketchbook. This file folder is a catch-all for everything you have collected regarding a project. Of course,...
by Paul Heaton | Brainstorming
Brainstorming Alone Most often we are forced to create alone. This is the most difficult way to be creative. As one person, no matter where your ideas lead, you can only pursue the patch determined by one person’s experience and knowledge. Creative thinking is not...
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