How To Find Your Signature Brand Style

How To Find Your Signature Brand Style

Creating a remarkable brand that exemplifies your company’s values and increases consumer awareness, recognition, and trust is crucial if you want to make actual money and become a successful firm. So much goes into developing your ideal brand, but the first step is...

read more
Identifying a Good Idea

Identifying a Good Idea

What is a creative solution, anyway? It’s a lot easier to say what it’s not. It’s not the blank face or shrugged shoulder of confusion. It’s not the latest computer technique, the latest specialty paper or the hottest illustrator. It’s not stolen from someone else’s...

read more
Brainstorming – Part 2

Brainstorming – Part 2

Following on from my blog ‘Brainstorming – Part 1 from last week here is Part 2. The project file: Making a project file is the next best thing to carrying a sketchbook. This file folder is a catch-all for everything you have collected regarding a project. Of course,...

read more
Brainstorming – Part 1

Brainstorming – Part 1

Brainstorming Alone Most often we are forced to create alone. This is the most difficult way to be creative. As one person, no matter where your ideas lead, you can only pursue the patch determined by one person’s experience and knowledge. Creative thinking is not...

read more
Image Resolution Explained

Image Resolution Explained

The misunderstanding of image resolution is something I come across from time to time from my clients. Some people tend to have a basic understanding of this subject but let me try and put it in clear and simple terms to help. What do we mean by image resolution?...

read more
The Ligature

The Ligature

Typography is known as an invisible art: if done correctly, the reader will never notice. One of the hallmarks of a well-designed typeface is the ligature. In its simplest terms, a ligature is two or more letters crafted into a single character to improve the...

read more
Lining and Non-Lining Figures

Lining and Non-Lining Figures

Something you may not have noticed when reading your favourite book, magazine, journal or any piece of correctly typeset copy is the style of the numerals used within the text. As with most elements of professional typography and typesetting, the Devil is in the...

read more
Are you selling to the right person?

Are you selling to the right person?

Low level, operational staff are concerned with the functionality of products and services. Bosses, on the other hand, are concerned with strategic benefits or gains that they and their company derive from the products or services they buy. So who should you call? It...

read more
A History of Branding

A History of Branding

Look into the history of branding and you'll soon discover it's a massive subject that goes back 5,000 years and more to the time of the ancient Babylonians. Fast-forward towards our own era, and you realise there were plenty of landmarks along the way. Although...

read more
Why Should I Bother With SEO?

Why Should I Bother With SEO?

It?s no secret that the internet has changed absolutely everything in our lives. From the way we communicate, consume, learn and even love, the reach of the internet?s influence can be felt in all parts of society. In particular, the internet, and specifically search...

read more
Vector vs Raster files

Vector vs Raster files

As a graphic designer I get asked ?What is the difference between a Vector file and a Raster file?? so I thought I would write a short article on the subject to try and explain. Vector: A vector file is usually generated by a drawing programme such as Adobe...

read more
If in doubt reverse it out

If in doubt reverse it out

?If in doubt reverse it out? is a saying used in the creative sector, but what does it mean? Some designers prefer content that is on a coloured background or reversed out of an image with the text in a lighter colour or white; however, some get it wrong. Using a...

read more
The Skill of Justified Text

The Skill of Justified Text

At Reform we pride ourselves on producing not only great ideas, but also ideas that are executed beautifully. One of the ways to ensure this happens is through carefully considered typography. One of the things we see many people getting wrong is justified text:...

read more
The Graphic Design Lingo

The Graphic Design Lingo

Do you find yourself needing to work with a graphic designer for the first time? Perhaps you are a new business owner and need branding, website and stationery. Don't get stuck on the lingo. Every industry has its own language, to some degree, and graphic design is no...

read more
A Bit About Colour Theory

A Bit About Colour Theory

The theory of colour has always fascinated me. Colour is the stuff of emotion, even of religion and magic. Not only our society but every society on earth today has a very large part of its communication driven by colour. While basic literacy is on the increase, the...

read more
How does colour work?

How does colour work?

Ever wondered why colour, when printed, is never the same as viewed on screen? This is because the two viewing processes are different and use two separate colour models. Most of us expect a colour difference from the screen or device to the finished printed article....

read more
Why WordPress Works Wonders for Websites

Why WordPress Works Wonders for Websites

If you're either thinking of getting your first business website, or of refreshing your existing site, then WordPress is the ideal platform. There are two key elements to web design: what your site looks like and how it functions. You cannot accomplish one at the...

read more
What Can You Do to Market Your Business?

What Can You Do to Market Your Business?

Marketing can sound like quite a lofty activity, involving lots of resources and expert input, which may make it seem daunting, or even unreachable, for some smaller businesses. But it really doesn?t have to be. There are lots of things you can do to market yourself...

read more
How Influential is Your Design?

How Influential is Your Design?

Design thinking is about providing a full service to our clients, beyond the ?look? of something. When we talk about influential design, it?s not simply about whether our peers, or the intended audience likes it; it?s about how design works as part of a business...

read more
What Will Make Your Design Authentic?

What Will Make Your Design Authentic?

For a brand to be authentic is definitely seen as a desirable quality, because it suggests that it will help it make the connection with its target audience. Authenticity suggests truthfulness, a sense of being ?real?, of existing on the customer?s level. At the same...

read more
How Is Virtual Reality Affecting Design?

How Is Virtual Reality Affecting Design?

As a creative agency in Manchester, we are very aware of the rising popularity of virtual reality design. After all, the major players such as Apple, Google, Oculus, Facebook, Microsoft and Sony, are all jumping on board. But, what is virtual reality and how is it...

read more
Social Media – Does It Really Work?

Social Media – Does It Really Work?

As one of the leading creative agencies in Manchester we are well aware that there has been a huge buzz around social media over the last few years, especially as a digital marketing tool for small businesses. Conventional wisdom would have us believe that every...

read more
Our Top Leaflet Design Tips

Our Top Leaflet Design Tips

As a graphic design agency in Manchester, we have over ten years? experience in leaflet design. We have had great results from all the leaflets we have designed because our designer's know how to design a leaflet that stands out from the crowd and creates the impact...

read more
How Do We Refresh Our Creative Vision?

How Do We Refresh Our Creative Vision?

As a busy creative agency based in Manchester, we deal with all sorts of creative projects from logo design, to leaflet design, right up to website design. But how do we ensure that our creative vision stays fresh and fun, and that we don?t run out of ideas? Here are...

read more
Building successful relationships in B2B

Building successful relationships in B2B

Are you continually looking for new business from new prospects or do you secure regular repeat profitable business, referrals and testimonials from your existing clients? Do you spend more than 50% of your time in a meeting trying to sell, talking about yourself,...

read more
Look out whilst reversing

Look out whilst reversing

Some designers prefer content that is on a coloured background or reversed out of an image with the text in a lighter colour or white, however, many get it wrong. Using a lighter text colour can make the page ?more interesting? or ?punchy? when done correctly but...

read more
Try a new pair of shoes

Try a new pair of shoes

How do you know what your customers really want? Understanding the customer experience has always been the way forward but if you don?t know what that is and lack awareness of the customer journey then you are likely to lose out to your competitors. Your relationship...

read more
You can?t expect me to read that!

You can?t expect me to read that!

Understanding of accessible print There are two million people in the UK with a sight problem. Some of your audience will be blind and partially sighted. Making information accessible Why should I make information accessible? Produce your information in a way that ALL...

read more
How to be a good tweeter

How to be a good tweeter

Twitter, in my opinion, ?is the best social media platform when it comes to reaching like-minded individuals. It reaches over 250,000 times more people than its bigger rival, Facebook, when it comes to networking. Twitter is fast and friendly, and you can chat to...

read more
Reform Published

Reform Published

Reform has ?been lucky enough to have two pieces?of ?work showcased?in this publication.?Hopefully?they will inspire others.?The published title is ?Graphic Design | 03 | Idea Generation? AVA Academia?s Basics Graphic design titles are designed to provide visual arts...

read more
Influencing the B2B buying process

Influencing the B2B buying process

There is nothing, in my opinion, to beat that relationship between a B2B company and it?s loyal customers developed through face to face contact and nurturing; to ensure profitable, repeat business and referrals. However, b2b buyers are changing their approach to...

read more

Join The Reform List

Get all the latest news and tips on design and marketing

You have Successfully Subscribed!

Share This