July 2016 - Reform Creative

What Will Make Your Design Authentic?

For a brand to be authentic is definitely seen as a desirable quality, because it suggests that it will help it make the connection with its target audience. Authenticity suggests truthfulness, a sense of being ?real?, of existing on the customer?s level. At the same...

In Uncertain Times, Is Marketing Discretionary or Essential?

by Paul Heaton | Marketing, Trends

We’re a creative agency and we know that we’re all living in uncertain times, following the winning Leave vote in the referendum, and with Brexit on the horizon, whatever form it eventually takes. Uncertainty makes people cautious, especially with money....

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What Will Make Your Design Authentic?

In Uncertain Times, Is Marketing Discretionary or Essential?

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