Are you getting the most from your video content?
Video works for b2b and b2c marketing however it is important that you develop a strategy in order to maximise your ROI. It is not simply a matter of producing a few video clips, ‘face to camera’ or product information and posting on YouTube.
Let us audit your YouTube Channel and benchmark it in terms of readiness for market.
Focus – the key elements of the Audit
First impressions count – Here we assess the impact of your branding and design of your channel. Main banners, thumbnails and icons, structure of playlists, titles and ease of use.
Can the visitor find your channel – if they can’t find your channel then even the best video content isn’t going to bring you the results you want? So, how well is your channel set up for search? Keywords, tagging and metadata, titles and descriptions.
How “sticky” is your channel? Will they find the content easy to navigate and compelling enough to view? The aim is to build subscribers. So, how well is your channel set up to do that? We will assess:
- The videos already loaded on to the channel
- Case studies
- Product and service visualisation
- Lead generation
- How to guides / product support
- Assess elevator pitch video content (if present)
- Identify missing video content
- Assess calls to action, annotations and links
- Frequency of updates
- Scheduling and event driven content.
Spreading the word through other channels such as your website, news and social media will greatly increase the number of views you achieve and build engagement. Here we assess how well your video content is used in other locations such as social media links, website links, subscribers, Blog links, analytics and KPI’s.
Post Audit options
Walk away with the information.
Attend a half-day session with us to review the audit findings and agree an ongoing marketing strategy and outline plan for your You Tube Business Channel.
Hand over to our expert team to implement the proposed strategy according to the cost estimate given.
The cost for the YouTube audit is £250, however, this cost is absorbed should you subsequently engage with us for ongoing strategy development, production or campaigns. NB You are under no commitment or obligation to do anything else should you simply want to walk away with the audit report.