- Posted by Paul Heaton
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- best practise, design, graphics, layout, leaflet, leaflet design
As a graphic design agency in Manchester, we have over ten years’ experience in leaflet design. We have had great results from all the leaflets we have designed because our designer’s know how to design a leaflet that stands out from the crowd and creates the impact that our clients require. In this blog post, we are going to share some of the things we have learnt about leaflet design.
Above image leaflet design for ‘The Ugly Sprit’ show
One of the first things to understand when thinking about leaflet design, is what is the difference between a leaflet and a flyer? Some people think that the difference between the two is down to design quality e.g. a flyer is a cheap design that is designed to be thrown away whereas a leaflet is designed to be kept. However, as a reputable graphic design agency we firmly believe that design and print quality should be high whatever the item! So, for the team at Reform the difference between a leaflet and a flyer is simply down to the way they will be distributed that will affect the amount of content. For example, a flyer is usually designed to be handed out in person on the street so the content should be highly impactful, short and sweet, and contain an offer that catches the attention in seconds. A leaflet, on the other hand, is normally distributed to places where people have more time to read it and so will contain more content than a flyer, be a larger size and may have more than one page.
So, what can you do to ensure that your graphic designer produces a great leaflet for you?
Produce a Great Brief
When you are talking to your designer about your leaflet design, there are a few standard things that they will need to know to fully understand the objectives you want it to achieve. These things include:
- Where are you planning to display or distribute it?
- What do you want to achieve?
- Who is it aimed at?
- What words best describe your business in a way that it will appeal to your target audience?
- How is your business different to everyone else? What makes your business stand out?
- What call to action do you want to have, so that your audience is motivated to do something?
Answering all these questions in your original brief to your graphic design company, will help them to work towards a common goal, and use the design, text and imagery content to get the result you desire.
Leaflet design for ‘The Royal Exchange Theatre’
Be Prepared To Think Outside the Box
It is really important to think outside the box when it comes to marketing materials these days. There are so many marketing messages out there nowadays, that your leaflet really needs to make a good first impression in order to stand out. There is a great old saying that has stood the test of time: “You don’t get a second chance to make a first impression”! Therefore, your headline and hero image need to be eye-catching and maybe something out of the ordinary.
Choose Your Leaflet Designer Carefully
Leaflet design, print and quality are so important that it is essential that you take on a great leaflet designer who will help you create the perfect content, and present it to your audience in the most effective way. When you are discussing the possibility of a leaflet with a potential graphic design agency you should always look at their portfolio or ask to see some samples. Make sure that their work is of a quality you admire and ask them how quickly they work. Ensure that you will have a close relationship with the creative designer during the process so that they get a good feel for what you do and they can take on board your feedback and make changes to the design in order to create the leaflet you want them to.
If you want to find out more about leaflet design and the other graphic design services that we offer, please head to our website at www.reformcreative.co.uk or give us a call on 0161 236 0054.