About this project
The University of Derby – Arts, Design and Technology publication
Purpose of publication
• To promote creative courses within the Faculty of Arts, Design and Technology at the University of Derby. Predominantly art and design courses, as well as subjects like film and creative writing.
• To be used as a marketing publication, after prospective students have received the prospectus.
• To show examples of high quality student work as well as student and graduate success stories.
• To give an insight into creative life within the faculty and in Derby, including research activities, events, exhibitions, community projects and cultural links.
Reform’s solution was to produce a French folded publication that is perforated down the fold edge of each page. On opening the publication the viewer was faced with a feast of imagery and were invited to discover the text within the French fold by breaking apart the pages.
Lucy Temple, Web and Publications Manager – University of Derby, comments “We worked with Reform on our creative courses brochure for the last two years. They won the job both times through a pitch process, where they were up against several other agencies. What always impressed us about Reform compared to the other agencies, was their creativity and innovation. Their work really stands out and importantly, each design had an idea behind it and a concept, rather than it just being a design that looked “cool” or “nice”. We also found them to be very good value for money and have really enjoyed working with them.”