About this project
Hempsons Solicitors – Exhibition design and marketing materials
As a high profile firm of solicitors in the health sector and regarded as thought leaders in the sector, Hempsons presence at the key conferences and exhibitions held throughout the year for the NHS is important to their clients.
The firm had always adopted a traditional shell scheme for their exhibition stand but felt that this was beginning to look ‘tired’ and didn’t really stand out from the competition.
Reform was commissioned to review the events ‘package’ and present a fresh approach with the aim of attracting more visitors to the stand. It also had to reflect the lead position that Hempsons has within the sector and their ability to communicate the rapid changes taking place and the impact on hospitals, GPs and staff.
Reform designed the stand and support materials around the fact that Hempsons is usually one of the first law firms to get the key messages out to their NHS clients, in other words, the firm with the best technical advisors and specialist for the sector on legal matters.