About this project
Graham & Brown – Press Pack Design
We were recently commissioned by wallpaper designers, Graham & Brown to produce an exciting new press pack for their range of wallpapers by renowned artist, Halima Cassell.
We pride ourselves on building and maintaining long-lasting relationships with our clients so naturally we were more than thrilled to be approached by Graham & Brown, for what will be our latest piece featuring the work of Halima Cassell.
The wallpapers themselves, much like Halima’s geometric work, are bursting with complex surface patterns, contours and layering of textures to create movement and depth. The idea for the five wallpapers was based on different flora inspired by their precise construction and division yet elegant fluidity. Upon designing the press pack, this was something that we felt was important to capture within the layout. Each line of type has been carefully constructed to reflect the precision and delicacy of Halima’s work that is featured on each page of the pack. The typography serves to compliment and celebrate the wallpaper’s exquisite floral nature while maintaining focus on the wallpaper photography.