About this project
Chester and Cheshire Conference Desk Directory Design
Promote Chester and Cheshire as a key destination for businesses to hold their conferences and events.
Provide an opportunity for hotels to advertise their venue and services.
The advertising was split between Bronze (quarter page), Silver (half page) and Gold (full page).
The publication was split in to two main areas:
1. The front section with the objective to sell the destination stating all the advantages of holding a business conference or event in the area. These pages were printed on a gloss finish paper and designed in a lifestyle magazine format. A metallic gold was printed throughout the publication to give the feeling of luxury.
2. The back section was designed to allow the venues to advertise. This was printed on an uncoated stock to distinguish between the two sections. This was strategically split into five areas:
• Venues of Distinction
• Country Houses
• Unique and Sporting Venues
• Conference Hotels and Centres
• Support Services
The venue pages also showed a small map on each page to show location. An ‘at a glance’ table was included which displayed important information required when booking a venue such as meeting rooms and capacity.