About this project
Bankhall – Merger Pack Design
After the merger of the two businesses, Bankhall and Sesame, to form the Sesame Bankhall Group there was a requirement to inform Sesame members that they would be becoming part of the Bankhall offer and raise awareness of the Bankhall brand.
Sesame corporate colour was warm yellow and Bankhall’s deep red, so the use of both colours on the cover made sense to show the bringing together of both brands.
The folder was die-cut to show a ‘+’ sign to indicate added value. This was then carried through in the typography and brochures inside. A cost-effective way of bringing a unique difference to a piece of literature.