About this project
This Subbuteo-inspired direct mail campaign was designed to generate leads for Bankhall (the UK’s largest provider of support services to financial advisers).
We knew that the target audience was over 50, predominately male, professional people who would remember the original Subbuteo game and would have fond memories of either playing or collecting. The idea was to align those nostalgic ‘good’ feelings of Subbuteo to the Bankhall brand.
The materials chosen created an authentic-feeling product, with the figure tray being lined with felt. The box also contained a leaflet outlining the benefits of becoming a Bankhall member. Two weeks after the box was sent out, if a meeting had not been booked, a yellow card was sent out, followed by a red card two weeks later, as an extension of the football theme.