About this project
Reform Creative was commissioned by Bangdrum to produce a new brand for Bangdrum and sub-brands to sit under the Bangdrum umbrella. Reform also designed a new look website, exhibition, company brochure and direct mail piece.
The existing brands looked divorced from each other and had no coherent look. They had been designed in isolation, which did not reflect the nature and values of the group and had no brand building possibilities.
The brand is structured in the following way:
• Bangdrum workshops (umbrella)
• Bangdrum Corporate Cool
• Bangdrum Youth Discovery
• Music Store
• Global Groves
Music Store and Global Groves link back to the umbrella brand through the use of typography, however, do stand on their own two feet as an entity in their own right.
Check out the site here: http://bangdrum.co.uk/