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11 Apr

The New SEO and What You Must Not Do Anymore

  • Posted by Paul Heaton
  • 0 Comments
  • Google, SEO, social media
How your website gets found is always changing, as search engines adapt and evolve. Search engine optimisation (SEO) is not a fixed set of ways of doing things, and tactics that might have worked once may not continue to do so. Here’s a note of caution: not only can getting your SEO wrong result in
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22 Feb

Is it Important to have a Cool Brand?

  • Posted by Paul Heaton
  • 0 Comments
  • Branding, cool
Coolness. It’s a very desirable quality. It confers a certain exclusivity on someone, or something, that feels natural, unforced. But can you strive to achieve coolness, can you work at it? If you’re a consumer then you can buy certain things to attempt to accumulate cool, but this is not guarantee, because real coolness has
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03 Oct

How Can Your Referrals Become a Serious Marketing Asset?

  • Posted by Paul Heaton
  • 0 Comments
  • referral marketing, Referrals, word of mouth
Referrals are a great way of generating new business. Word of mouth and third party recommendations are powerful means of attracting customers, but you shouldn’t simply be relying on them to happen, even if the quality of what you can offer is undeniable. Referrals should be treated strategically, like other crucial marketing activity. To maximise
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22 Sep

How Do You Choose the Right Social Media Channels?

  • Posted by Paul Heaton
  • 0 Comments
  • Facebook, LinkedIn, social media, twitter
Freedom of choice – does this also mean having the freedom to fail? Businesses are presented with wide choice of social media channels but this can create issues, because, to be effective, the social media channel has to be the right one. Imagine choosing a social media channel as being like choosing what clothes to
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12 Jul

In Uncertain Times, Is Marketing Discretionary or Essential?

  • Posted by Paul Heaton
  • 0 Comments
  • Brexit, communication, EU, leave, Marketing
We’re a creative agency and we know that we’re all living in uncertain times, following the winning Leave vote in the referendum, and with Brexit on the horizon, whatever form it eventually takes. Uncertainty makes people cautious, especially with money. Customers reduce their spending, businesses have less, so they think about cutting costs. So what
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03 Mar

How Is Virtual Reality Affecting Design?

  • Posted by Paul Heaton
  • 0 Comments
  • Headset, manchester, metaverse, Reality, Virtual, Virtual Reality
As a creative agency in Manchester, we are very aware of the rising popularity of virtual reality design. After all, the major players such as Apple, Google, Oculus, Facebook, Microsoft and Sony, are all jumping on board. But, what is virtual reality and how is it affecting design? Well, virtual reality is basically just software
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18 Feb

Our Design Trends Prediction for This Year

  • Posted by Paul Heaton
  • 0 Comments
  • Modern Retro, Responsiveness, Storytelling, Typography, Usability
As a graphic design agency in Manchester we ensure that we pay very close attention to design trends – both online and offline. So, in this post, we have completed a quick roundup of what we consider to be the emerging graphic design trends of 2016. Usability This is one of the buzzwords for the
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