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20 Mar

Are You Failing to Make the Most of Your Content?

  • Posted by Paul Heaton
  • 0 Comments
  • Content, Marketing, social media
The sexy word currently doing the rounds among many digital marketers is leverage. This means using the right tools to get content in front of an audience. The tools must be appropriate to the task, using different media to increase brand visibility. This means having the right content strategy in place. However, leverage will only
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09 Mar

Do You Understand the Difference Between Marketing Strategy and Tactics?

  • Posted by Paul Heaton
  • 0 Comments
  • Marketing, Social Marketing, strategy, Tactics
Do you know your marketing strategy from your marketing tactics, and is it important that you do? There are marketing activities you may carry out diligently and regularly, but these do not constitute a marketing strategy in themselves, even if you’ve thought them through carefully.   Tactics Without Strategy If you engage in regular, concentrated
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21 Nov

What Can You Do to Market Your Business?

  • Posted by Paul Heaton
  • 0 Comments
  • Building, Markeing
Marketing can sound like quite a lofty activity, involving lots of resources and expert input, which may make it seem daunting, or even unreachable, for some smaller businesses. But it really doesn’t have to be. There are lots of things you can do to market yourself and because these methods are cost effective, they give
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03 Oct

How Can Your Referrals Become a Serious Marketing Asset?

  • Posted by Paul Heaton
  • 0 Comments
  • referral marketing, Referrals, word of mouth
Referrals are a great way of generating new business. Word of mouth and third party recommendations are powerful means of attracting customers, but you shouldn’t simply be relying on them to happen, even if the quality of what you can offer is undeniable. Referrals should be treated strategically, like other crucial marketing activity. To maximise
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22 Sep

How Do You Choose the Right Social Media Channels?

  • Posted by Paul Heaton
  • 0 Comments
  • Facebook, LinkedIn, social media, twitter
Freedom of choice – does this also mean having the freedom to fail? Businesses are presented with wide choice of social media channels but this can create issues, because, to be effective, the social media channel has to be the right one. Imagine choosing a social media channel as being like choosing what clothes to
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09 Sep

Why Do-It-Yourself Design Can Damage Your Brand

  • Posted by Paul Heaton
  • 0 Comments
  • Branding, design, DIY Design, values
Everyone likes a trier, so the theory goes, but there is such a thing as trying too hard, and then finding yourself in a real mess. With issues to do with design and your brand, taking your own, idiosyncratic approach to it may have unforeseen, and undesirable, consequences. Enthusiasm and Expertise Communicating your brand values
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12 Jul

In Uncertain Times, Is Marketing Discretionary or Essential?

  • Posted by Paul Heaton
  • 0 Comments
  • Brexit, communication, EU, leave, Marketing
We’re a creative agency and we know that we’re all living in uncertain times, following the winning Leave vote in the referendum, and with Brexit on the horizon, whatever form it eventually takes. Uncertainty makes people cautious, especially with money. Customers reduce their spending, businesses have less, so they think about cutting costs. So what
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29 Jun

Taking Care of Business: How to Hold on to Your Prospects

  • Posted by Paul Heaton
  • 0 Comments
  • engagement, keeping in touch, prospects, strategic
Most of us lead busy lives and socially staying in touch with people is hard, so how much harder is it keeping the ball rolling when it’s your business prospects you should be looking after? Much as you have to attract and engage in the first place, there is also an art to keeping your
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06 Jun

How Can Good Design Add Value to Business?

  • Posted by Paul Heaton
  • 0 Comments
  • added value, business, good design
Do you think of design as something that’s nice to have but, if push comes to shove, it’s not something you’re going to devote too much time and resources to? Many businesses simply see design as another expense, with a doubtful return on investment. But in fact, good design adds value to business; if understood
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18 Apr

Free Pitching: Value, Relationships and Design Agencies

  • Posted by Paul Heaton
  • 0 Comments
  • design partner, parnter, Pitching, value for money
For many design agencies, free pitching is something they only reluctantly get involved with, because it taints their professional standing and has a detrimental effect on their work. What’s Wrong With the Pitching Process? It’s understandable that in times of financial pressure, getting value for money becomes a key objective, and businesses feel a need
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