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07 Feb

What Lessons Does Psychology Teach Design?

  • Posted by Paul Heaton
  • 0 Comments
  • brand language, psychology
How do people react to design? Knowing this is one of the key parts of successful marketing and communication. Psychology is central to ensuring design is effective because it provides the neuroscientic insights necessary to working out what sort of responses visual stimuli will elicit. Design has a purpose. Applying psychology to design helps guide
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03 Jan

Reasons why Your Website MUST be Mobile-friendly in 2017

  • Posted by Paul Heaton
  • 0 Comments
  • Google, Mobile
How does your website appear to you? Perhaps you’re looking at it on your office PC, or your laptop and you’re perfectly happy with it. But in the wider world, the majority of people now access websites on a mobile device. The plain fact is that in 2017 your site will have to be mobile-friendly
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09 Sep

Why Do-It-Yourself Design Can Damage Your Brand

  • Posted by Paul Heaton
  • 0 Comments
  • Branding, design, DIY Design, values
Everyone likes a trier, so the theory goes, but there is such a thing as trying too hard, and then finding yourself in a real mess. With issues to do with design and your brand, taking your own, idiosyncratic approach to it may have unforeseen, and undesirable, consequences. Enthusiasm and Expertise Communicating your brand values
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09 Aug

How Influential is Your Design?

  • Posted by Paul Heaton
  • 0 Comments
  • clients, customers, design, strategy, thinking
Design thinking is about providing a full service to our clients, beyond the ‘look’ of something. When we talk about influential design, it’s not simply about whether our peers, or the intended audience likes it; it’s about how design works as part of a business strategy, how it serves a set of business needs and
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19 Jul

What Will Make Your Design Authentic?

  • Posted by Paul Heaton
  • 0 Comments
  • Authentic, design, Heritage, Real, Truth
For a brand to be authentic is definitely seen as a desirable quality, because it suggests that it will help it make the connection with its target audience. Authenticity suggests truthfulness, a sense of being ‘real’, of existing on the customer’s level. At the same time, a brand is contrived. It is put together in
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06 Jun

How Can Good Design Add Value to Business?

  • Posted by Paul Heaton
  • 0 Comments
  • added value, business, good design
Do you think of design as something that’s nice to have but, if push comes to shove, it’s not something you’re going to devote too much time and resources to? Many businesses simply see design as another expense, with a doubtful return on investment. But in fact, good design adds value to business; if understood
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17 May

Don’t Take That Tone With Me: What is Appropriate Design?

  • Posted by Paul Heaton
  • 0 Comments
  • design, Style, Tone
Imagine you’re driving down a country lane and you see a handwritten, wooden sign that reads: Fresh farm eggs for sale, 50 yds. The sign appears quite crudely fashioned, but it is absolutely appropriate. It feels natural, wholesome and right for the task. However, what if you were visiting a new dentist for the first
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03 May

Image Copyright: Free to Use or Free to Choose?

  • Posted by Paul Heaton
  • 0 Comments
  • creative, law, photography, royalty free, royalty managed
It’s tempting to see the internet as a big open box of Quality Street, just waiting for you to dip in, rummage about a bit, and make your choice. This is particularly true of online images, where many people seem blissfully unaware of copyright issues. In an age of social media, where people simply share
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18 Apr

Free Pitching: Value, Relationships and Design Agencies

  • Posted by Paul Heaton
  • 0 Comments
  • design partner, parnter, Pitching, value for money
For many design agencies, free pitching is something they only reluctantly get involved with, because it taints their professional standing and has a detrimental effect on their work. What’s Wrong With the Pitching Process? It’s understandable that in times of financial pressure, getting value for money becomes a key objective, and businesses feel a need
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06 Apr

Choosing a Quality Design Agency: Don’t Just Rely On Rankings

  • Posted by Paul Heaton
  • 0 Comments
  • Finding, Searching, SEO
Design is all about problem-solving, in a creative way. Design adds value to business and it’s a crucial part of establishing a brand. One problem businesses encounter with designers, however, is knowing how to choose one who will meet their requirements. Top of the Pops? It’s true that design is a service, like numerous other
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