What Lessons Does Psychology Teach Design?

What Lessons Does Psychology Teach Design?

How do people react to design? Knowing this is one of the key parts of successful marketing and communication. Psychology is central to ensuring design is effective because it provides the neuroscientic insights necessary to working out what sort of responses visual...
How Influential is Your Design?

How Influential is Your Design?

Design thinking is about providing a full service to our clients, beyond the ‘look’ of something. When we talk about influential design, it’s not simply about whether our peers, or the intended audience likes it; it’s about how design works as part of a business...
What Will Make Your Design Authentic?

What Will Make Your Design Authentic?

For a brand to be authentic is definitely seen as a desirable quality, because it suggests that it will help it make the connection with its target audience. Authenticity suggests truthfulness, a sense of being ‘real’, of existing on the customer’s level. At the same...